Marketing has come a long way from the traditional approach to showing advertisements to people and expecting them to follow.
These days with the evolving markets and new approaches to information, consumers want to make smart and informed choices about their purchases. They do not want to just take your word for it. This is where content marketing comes in. Content marketing can be defined as a strategic marketing method that emphases on creating valuable and relevant content which attracts the target audience to initiate an action in them, usually to purchase the product or services that you are offering.
Content marketing needs to include humor, research, suspense combined with providing real and quality information.
Content marketing can be done by anyone, but if you want to do it well you need to have a strategic plan and focus in mind. Here are some basic steps you can implement to start creating great content.
1. Come up with good topics:
The hardest part of content marketing is to actually come up with a good, original idea. You will need to find topics that will interest a niche. You can have a plan in place to come up with good ideas. You can visit popular sites to see what is trending and relating to your topic. You can even use tools like Buzzsumo to find topics that are popular. One point to note is to come up with good headings that grab the attention of the readers.
2. Get help to stay organized with an editorial calendar:
You need to write the right amount of content to keep your audience attentive. Creating too much content may bore them and too little content will make them forget about you, so the right mix of content is essential for success. You can do this with the help of an editorial calendar. It will help you to keep focused. Some great online free calendars you can use are Hubspot’s free editorial calendar template and WordPress Editorial Calendar plugin.
3. Schedule uninterrupted writing time:
If you are writing the content yourself, it is a good idea to schedule how much you will keep for writing. Make sure that you do not have distractions while writing and have a proper plan for writing every day. You can schedule 3 to 4 hours a day to write and then make sure you concentrate on it without having any other disturbances.
4. Outsource and Repurpose content:
If you don’t have enough time to write or if are behind schedule on your plan, you can even outsource some of the content that you are writing to ensure you are on track. You need to find competent writers and editors to do it for you to maintain quality of your content. You can even repurpose old content by turning it into something more exciting or more applicable to your audience. You can rewrite all posts to make them more up to date or share old content with new customers.
5. Have a good distribution plan:
If you write content but don’t show it to the right people than it is not enough. You need to make sure that it reaches the target market. You can advertise it through social media or email but whatever you do, you need to ensure that the content has reached its intended destination.
Once you have mastered these steps, you are well on your way to being an accomplished and seasoned content writer and you can use this skill to make the extra revenue to complement your financial situation.